Privacy Policy

We are Pro Peaks Academy Ltd (CRN: 13078247) whose registered office is at 27 Stanneylands Road, Wilmslow, England, SK9 4EJ (“we”/“us”/“our”). Welcome to our privacy policy.

  1. Introduction

We are responsible for certain personal information that we collect and use in respect of our Customers, Guests and visitors of our website (in each case referred to throughout this privacy policy as being “you”/“your”).

We collect, use and are responsible for certain personal data about you. When we do so we are subject to the UK General Data Protection Regulation (UK GDPR). [We are also subject to the EU General Data Protection Regulation (EU GDPR) in relation to goods and services we offer to individuals [and our wider operations ]in the European Economic Area (EEA).]

We take your privacy very seriously. Please read this privacy policy carefully as it contains important information on who we are and how and why we collect, store, use and share your personal information. It also explains your rights in relation to your personal information and how to contact us or supervisory authorities in the event you have a complaint.

Key terms

It would be helpful to start by explaining some key terms used in this privacy policy:

“Customer”means customers and prospective customers of our services.
“Guest”means individuals with which we do not have a direct contractual relationship (such as, for example, participants of one of our coaching sessions or a member of your party using one of our pitches).
“personal information”means any information relating to an identified or identifiable individual. It does not include data where the identity has been removed (anonymous data).
“special category personal information”means personal information revealing racial or ethnic origin, political opinions, religious beliefs, philosophical beliefs or trade union membership, genetic and biometric data and data concerning health, sex life or sexual orientation.

Do you need extra help?

If you would like this notice in another format (for example audio, large print, braille) please contact us (see ‘How to contact us’ below).

  1. The personal information this Privacy Policy relates to

This privacy policy provides information on the personal information we process relating to Customers, Guests and visitors of our website. The personal information we collect, how we use it and why we do so may differ depending upon whether you are a Customer, Guest or a user of our website, as explained throughout this privacy policy and in further detail below.

    1. Customers
      If you are a Customer, we will need to collect and use your personal information for a variety of different purposes, and the reasons why, and how we do so, is explained throughout this privacy policy.
    2. Personal information provided on behalf of a Guest
      There may be instances where we will request, and you will be required to provide us with, personal information that relates to a Guest. In the event that you provide us with personal information on behalf of a Guest, you confirm that:

      • you are authorised by that individual to provide such information on their behalf and they have given their express consent for you to do so;
      • you shall ensure that this privacy policy is brought to the attention of that third party so that that individual understands how their data will be processed by us; and
      • if you provide personal information that relates to a child under the age of 13, you do so only with consent from whoever holds parental responsibility for that child. We will hold and use the personal information that is provided on the Guest’s behalf in accordance with this privacy policy and data protection laws.
    3. Personal information provided by a Guest
      If you are a Guest and provide personal information to us directly, we will collect and use such personal information in accordance with this privacy policy.
    4. Visitors of our website
      If you visit our website, we will collect and use your personal information for a variety of different purposes, and the reasons why, and how we do so, are explained throughout this privacy policy.[Please note that our website includes links to third-party websites and applications (such as Instagram, Facebook and Twitter) and may also include links to other third-party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control the websites, plug-ins or applications that our website links to and we are not responsible for their privacy statements. When you leave our website, we encourage you to read the privacy policy of every website you visit.]
  1. Personal information we collect about you
    1. The personal information we collect
      The personal information that we collect about you depends on whether you are a Customer, Guest or user of our website. This personal information may include the following:

      • your name, address and contact details (including e-mail address and telephone number);
      • your date of birth;
      • your gender information, if you choose to give this to us;
      • your billing information, transaction and payment card information;
      • details of any feedback you give us by phone, email, post or via social media;
      • information about the services we provide to you;
      • Information about how you use our website, IT, communication and other systems;
      • special category personal information (see (2) below);
    2. Special category personal information
      We may also collect what is referred to as “special category personal information”.Special category personal information is personal information that is more sensitive and requires extra protection (please contact us or visit the ICO website for more information with respect to special category data ( different kinds of special category personal information that we may collect and use depends upon your relationship with us and may include:

      • health data (such as allergen information and information relating to physical health and/or disability);

We do not collect any information about criminal convictions and offences.

    1. Aggregated Data
      We also collect, use and share “Aggregated Data” such as statistical or demographic data for any purpose. Aggregated Data could be derived from your personal data but is not considered personal data in law as this data will not directly or indirectly reveal your identity. For example, we may aggregate your data about how you use our website to calculate the percentage of users accessing a specific website feature. However, if we combine or connect Aggregated Data with your personal data so that it can directly or indirectly identify you, we treat the combined data as personal data which will be used in accordance with this privacy policy.
    2. If you fail to provide personal data
      This personal information is required to provide services to you. If you do not provide the personal information we ask for, it may delay or prevent us from providing services to you.
  1. How your personal information is collected
    1. from a third party with your consent such as, for example, if you are a Guest, a Customer may provide us with personal information on your behalf;
    2. from cookies on our website – for more information on our use of cookies, please refer to paragraph 7;
    3. through automated monitoring of our websites;
    4. via CCTV
  2. How and why we use your personal information
    When we use your personal information we are required to have a legal basis for doing so. There are various different legal bases on which we may rely, depending on what personal information we process and why.
    The legal bases we may rely on include:

    1. consent: where you have given us clear consent for us to process your personal information for a specific purpose.
    2. contract: where our use of your personal information is necessary for a contract we have with you, or because you have asked us to take specific steps before entering into a contract.
    3. legal obligation: where our use of your personal information is necessary for us to comply with the law (not including contractual obligations).
    4. legitimate interests: where our use of your personal information is necessary for our legitimate interests or the legitimate interests of a third party (unless there is a good reason to protect your personal information which overrides our legitimate interests).

Further information—the personal information we collect, when and how we use it

For further details on when we collect personal information, what we collect as well as how we use it, please read the following sections (the table is split into categories based on your relationship with us – please review the section of the table which is applicable to you):

What we use your personal information for:Our reasons:
(a) Customers:
To register you as a customer and to process your request for our servicesFor the performance of our contract with you or to take steps at your request before entering into a contract
To process payment and to recover debts due to usFor the performance of our contract with you and necessary to protect our legitimate interests to ensure that we get paid for the services that we have provided.
To manage our relationship with you For the performance of our contract with you.
To make suggestions and recommendations to you about goods or services that may be of interest to you for the eventNecessary for our legitimate interests (to develop our products/services and grow our business)
(b) Guests:
To ensure that our services are suited to your requirementsNecessary for our legitimate interests to ensure that we are able to perform the services for the customer.
(c) Website visitors:
To administer and protect our business and our website (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data)Necessary for our legitimate interests for running our business, provision of administration and IT services, network security, to prevent fraud and in the context of a business reorganisation or group restructuring exercise. Also necessary to comply with a legal obligation
To respond to any query which you submit via our ‘contact us’ formNecessary for our legitimate interests to respond to queries about our business and services.
To deliver relevant website content and advertisements to you and measure or understand the effectiveness of the advertising we serve to youNecessary for our legitimate interests to study how people use our website, to develop it, to grow our business and to inform our marketing strategy.
To use data analytics to improve our website, products/services, marketing, client relationships and experiencesNecessary for our legitimate interests to define types of clients for our products and services, to keep our Website updated and relevant, to develop our business and to inform our marketing strategy.

The above table does not apply to special category personal information, which we will only process with explicit consent.

Change of purpose

We will only use your personal data for the purposes for which we collected it unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If you wish to get an explanation as to how the processing for the new purpose is compatible with the original purpose, please contact us.

If we need to use your personal data for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so.

Please note that we may process your personal data without your knowledge or consent, in compliance with the above rules, where this is required or permitted by law.

  1. Marketing communications
    1. Promotional offers by us
      We would like to send you information about news and future events, which may be of interest to you. Where we have your consent or it is in our legitimate interests to do so, we may do this by email.
    2. Third-party marketing
      We will get your express opt-in consent before we share your personal data with any third party for marketing purposes.
    3. Opt-out
      If you have previously agreed to be contacted in this way, you can unsubscribe at any time by:

      • contacting us (see below: ‘How to contact us’); or
      • using the ‘unsubscribe’ link in emails.

For more information on your rights in relation to marketing, see ‘Your rights’ below.

  1. Cookies
    Our website uses cookies to distinguish you from other users of our website. This helps us to provide you with a good experience when you browse our website and also allows us to improve our site. Our Cookie Policy available at: provides further information about our use of cookies.
  2. Who we share your personal information with
    We may share your personal information with:

    • third parties we use to help deliver our services to you,
    • other third parties we use to help us run our business, for example, marketing agencies such as Zool;
    • our professional advisers

We may share personal information with law enforcement or other authorities if required by applicable law.

We may also need to share some personal information with other parties, such as potential buyers of some or all of our business or during a re-structuring. Usually, information will be anonymised but this may not always be possible. The recipient of the information will be bound by confidentiality obligations.

We will not share your personal information with any other third party.

  1. Transferring your personal information out of the UK and EEA    We do not transfer your personal data outside the UK.
  1. Data retention
    We will only retain your personal data for as long as reasonably necessary to fulfil the purposes we collected it for, including the purposes of satisfying any legal, regulatory, tax, accounting or reporting requirements. We may retain your personal data for a longer period in the event of a complaint or if we reasonably believe there is a prospect of litigation with respect to our relationship with you.

To determine the appropriate retention period for personal data, we consider the amount, nature and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal, regulatory, tax, accounting or other requirements.

By law, we have to keep basic information about our customers (including Contact, Identity, Financial and Transaction Data) for six years after they cease being customers for tax purposes.

In some circumstances you can ask us to delete your data: see below for further information.

In some circumstances, we will anonymise your personal data (so that it can no longer be associated with you) for research or statistical purposes, in which case we may use this information indefinitely without further notice to you.

  1. Data security

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality.

We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.

  1. Your legal rights

You have the following rights:

Access:The right to be provided with a copy of your personal information (the right of access)
Rectification:The right to require us to correct any mistakes in your personal information
To be forgotten:The right to require us to delete your personal information—in certain situations
Restriction of processing:The right to receive the personal information you provided to us, in a structured, commonly used and machine-readable format and/or transmit that data to a third party—in certain situations
Data portability:The right to receive the personal information you provided to us, in a structured, commonly used and machine-readable format and/or transmit that data to a third party—in certain situations
To object:The right to object:
at any time to your personal information being processed for direct marketing (including profiling);
in certain other situations to our continued processing of your personal information, e.g. processing carried out for the purpose of our legitimate interests.
Not to be subject to automated individual decision making:The right not to be subject to a decision based solely on automated processing (including profiling) that produces legal effects concerning you or similarly significantly affects you.

For further information on each of those rights, including the circumstances in which they apply, please contact us or see the Guidance from the UK Information Commissioner’s Office (ICO) on individuals’ rights under the General Data Protection Regulation.

If you would like to exercise any of those rights, please:

    • email, call or write to us – see below: ‘How to contact us’; and
    • let us have enough information to identify you including your full name and address;
    • let us have proof of your identity and address (a copy of your driving licence or passport and a recent utility or credit card bill); and
    • let us know what right you want to exercise and the information to which your request relates.

You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we could refuse to comply with your request in these circumstances.

We try to respond to all legitimate requests within one month. Occasionally it could take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.

  1. How to complain
    1. Please contact us if you have any queries or concerns about our use of your information (see below ‘How to contact us’). We hope we will be able to resolve any issues you may have.
    2. You also have the right to lodge a complaint with the Information Commissioner. The Information Commissioner may be contacted at or telephone: 0303 123 1113

How to contact us.

If you have any questions about this privacy policy, including any requests to exercise your legal rights, please contact us using the details set out below. Our contact details are shown below:

Name: Simon Higginbottom
Address: 27 Stanneylands Road, Wilmslow, England, SK9 4EJ
Telephone: 07305 524 802

14. Changes to this privacy policy

This privacy notice was published on 6 January 2022 and last updated on 21 April 2022. We may change this privacy notice from time to time – when we do we will inform you via our website or other means of contact such as email.

Pro Peaks is fantastic. Our son has enjoyed many hours of football training with the team at Pro Peaks, and what a great way to motivate kids with sport, teach them to win, to lose, to support others and to strive to be the best they can.

Mrs M J DerbyshireParent